Mr. T's Corner is a New York-based craft company specializing in homemade products. Guided by the tagline "Find Your Joy," the company exclusively produces items that bring satisfaction to its owners; products are discontinued once they no longer evoke happiness. To reflect this playful and dynamic nature, I was assigned the task of developing a new visual identity for the brand. This was accomplished through the use of a vibrant color palette and a whimsical font with soft curves. The logo's design symbolizes the company's adaptability and evolving product line, enhancing clarity and distinguishing the brand in a crowded market.