This collaboration with Johns Hopkins University aimed to develop a straightforward yet impactful branding for the CHASM (Children and Adults with Severe Malaria) clinical study in Zambia. The logo symbolizes the program’s mission to bridge the gap between those who can afford healthcare and those who cannot, reflecting CHASM’s commitment to improving access and equity in malaria treatment. By creating a visual identity that resonates with this core purpose, the branding effectively communicates the program's dedication to addressing disparities and advancing healthcare for all.